App Annie reports that 6 of the world’s 10-most used non-game apps in 2019 belong to Chinese companies, while 4 of 2019’s top 10 games by monthly active users were developed by Chinese companies.įor context, Eastern and Southeastern Asia account for roughly one-third of the world’s total internet user population at the start of 2020 (1.5 vs 4.5 billion). Qihoo 360, a Chinese internet security company that is best known for its antivirus software, popular web browser, and mobile app store, takes Alexa’s tenth spot.Īsia’s rising influence is also evident in the latest rankings of mobile apps. Seventh spot in Alexa’s rankings is occupied by Sohu, a popular online portal that offers news, search, gaming, and various other services. QQ, a popular messenger platform owned by WeChat’s parent company, Tencent, currently claims the sixth spot in Alexa’s rankings However, it’s not just China’s ecommerce sites that are breaking through at a global level:īaidu, China’s top search engine, ranks fifth in Alexa’s latest list, and fourth in a similar ranking from SimilarWeb. This huge online shopping festival – the Chinese equivalent of Black Friday or Cyber Monday – is increasingly popular throughout Asia, so it’s perhaps not surprising that China’s ecommerce giants are becoming much more visible at a global level. It’s worth noting that Alexa uses a 3-month rolling average of monthly website traffic to determine its rankings, and the latest data include activity around Singles’ Day. GlobalWebIndex finds that mobile phones now account for more than half of all the time we spend online, with the company’s latest data putting mobile’s share of internet time at 50.1 percent. Mobile now accounts for half of internet use If you’d like to learn more about this important topic, GSMA Intelligence’s comprehensive Mobile Gender Gap Report explores many of the underlying issues and challenges in detail, while their excellent Mobile Connectivity Index offers richer perspectives at a local country level. There’s lots of work to do here, and it’s work that brands can help with. The United Nations reports that much of this imbalance stems from “ deeply ingrained social norms and practices.” Regardless of the cause, however, connecting the unconnected will depend heavily on improving digital accessibility for women, especially in developing economies. Globally, more than 5.19 billion people now use mobile phones, with user numbers up by 124 million (2.4 percent) over the past year.Įven more worryingly, research from GSMA Intelligence suggests that more than half of all women living in India today are unaware of the existence of mobile internet. Worldwide, there are 3.80 billion social media users in January 2020, with this number increasing by more than 9 percent (321 million new users) since this time last year. The number of people around the world using the internet has grown to 4.54 billion, an increase of 7 percent (298 million new users) compared to January 2019. Digital in 2020: the essential headline numbersĭigital’s role in our lives has reached new heights, with more people spending more time doing more things online than ever before: See individual report slides for more details. Please also note that some of the underlying sources and reporting methodologies for some of our core data points have changed since last year, so various numbers in our Digital 2020 collection will not be comparable to similar data points in previous reports. Just before we dig into our analysis, we’d like to say a huge thank you to our data partners, without whom many of the best slides in this year’s reports wouldn’t be possible: